Privacy Policy

7eleven777 ("we", "us", "our", "the Platform") is an English-language online casino and sports betting service designed for the Malaysian market, accessible at https://7eleven777.cam. We recognise that your personal information is important to you and take our obligations in relation to data handling seriously.

This Privacy Policy applies to all personal data collected by 7eleven777 in connection with the operation of its platform, including but not limited to account registration, deposit and withdrawal processing, identity verification, customer support interactions, and marketing communications where you have consented to receive them.

This Policy should be read alongside our Terms & Conditions, which govern the broader relationship between you and 7eleven777. By accessing or using our platform, you confirm that you have reviewed and accepted the terms of this Privacy Policy.

The following terms carry the meanings assigned below throughout this Privacy Policy:

• "Personal Data" — any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other data.
• "Processing" — any operation performed on personal data, including collection, storage, use, disclosure, transfer, or deletion.
• "Data Controller" — 7eleven777, the entity that determines the purposes and means of processing personal data collected through the Platform.
• "Data Subject" — the identified or identifiable individual whose personal data is being processed; in context, the registered account holder.
• "Cookies" — small data files stored on a user's device by the browser when interacting with the Platform.
• "KYC" — Know Your Customer procedures used to verify the identity and address of account holders.
• "Third-Party Processor" — an external service provider engaged by 7eleven777 to perform specific data processing functions on its behalf, such as payment processing or fraud detection.

7eleven777 collects personal data across several categories depending on how you interact with the Platform:

Personal data is collected through the following primary channels:

4.1 Direct Submission

You provide data directly when you register an account, complete KYC verification, submit a deposit or withdrawal request, contact support via live chat or email, or update your account profile. All data you submit through the Platform's user interface is collected and stored by 7eleven777.

4.2 Automated Collection

When you browse or use the Platform, technical and usage data is collected automatically through cookies, server logs, and similar technologies. This includes your IP address, device type, browser version, pages visited, session timestamps, and interaction patterns within the casino or sportsbook interface.

4.3 Third-Party Sources

In certain circumstances, 7eleven777 may receive data about you from third-party providers such as identity verification services, payment processors (including Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, DuitNow, and FPX channels), and fraud detection partners. Data received from these sources is treated under the same protections as data collected directly.

7eleven777 processes your personal data for the following purposes:

• Account management: creating and maintaining your registered account, authenticating logins, and managing account settings.
• Payment processing: facilitating MYR deposits and withdrawals via supported local banking channels and cryptocurrency networks.
• Identity verification (KYC): confirming your identity and age (21+ requirement) in compliance with applicable obligations before processing first withdrawals.
• Service delivery: providing access to casino games, sports betting markets, live dealer tables, and promotional offers.
• Responsible gambling: monitoring account activity for indicators of problem gambling, enforcing self-exclusion requests, and applying deposit or loss limits as requested.
• Security and fraud prevention: detecting and investigating suspicious account activity, unauthorised access attempts, multiple account registrations, and payment fraud.
• Legal compliance: fulfilling obligations under applicable anti-money laundering, counter-terrorism financing, and data protection requirements.
• Customer support: responding to enquiries, resolving disputes, and maintaining records of support interactions.
• Marketing communications: sending promotional offers, bonuses, and platform updates only where you have given explicit consent to receive such communications. You may withdraw consent at any time.
• Platform improvement: analysing aggregated, anonymised usage data to identify technical issues, improve navigation, and enhance the overall user experience for Malaysian players.

7eleven777 relies on one or more of the following legal bases when processing your personal data:

• Contractual necessity: processing required to perform our obligations under the account agreement, including account setup, payment handling, and KYC verification.
• Legal obligation: processing required to comply with applicable anti-money laundering regulations, financial crime prevention requirements, or lawful requests from competent authorities.
• Legitimate interests: processing necessary for the prevention of fraud, platform security, responsible gambling monitoring, and improvement of our services, where such interests do not override your fundamental rights.
• Consent: processing of personal data for marketing communications, optional cookies beyond strictly necessary ones, and any other purpose where consent is the appropriate legal basis. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

7eleven777 may disclose your personal data to the following categories of recipient, each bound by appropriate confidentiality and data protection obligations:

7.1 Payment Service Providers

To process MYR deposits and withdrawals, we share necessary financial and identity data with payment service providers including banks and e-wallet operators such as Maybank, CIMB, Public Bank, Hong Leong, DuitNow, FPX, Touch 'n Go eWallet, Boost, and GrabPay, as well as cryptocurrency network infrastructure for BTC, ETH, and USDT transactions. These providers receive only the data required to execute and verify the relevant transaction.

7.2 Identity Verification Services

Third-party KYC and identity verification providers may process your government-issued identification documents and biometric data for the purpose of confirming your identity and age eligibility.

7.3 Fraud and Security Partners

We work with fraud detection and cybersecurity providers who process technical and behavioural data to identify suspicious activity, protect account integrity, and prevent misuse of the Platform.

7.4 Legal and Regulatory Authorities

Where required by applicable law, court order, or lawful request from a competent regulatory or law enforcement authority, 7eleven777 may disclose personal data without prior notice to you.

7eleven777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, and to comply with any applicable legal, regulatory, or operational requirements. The following general retention guidelines apply:

• Account data: retained for the duration of the account relationship and for a period thereafter as required to comply with applicable legal obligations or resolve outstanding disputes.
• Transaction records: financial and payment records are retained for a minimum period as required under applicable anti-money laundering regulations.
• KYC documents: identity and verification documents are retained for a minimum period following account closure, as prescribed by applicable compliance obligations.
• Support communications: live chat transcripts and support records are retained for a reasonable operational period to support quality assurance and dispute resolution.
• Marketing data: retained until you withdraw consent or request deletion, whichever is earlier.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to you.

7eleven777 implements technical and organisational security measures appropriate to the nature of the personal data we hold and the risks associated with its processing. Measures in place include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and our servers.
• Encryption of sensitive data fields at rest within our database infrastructure.
• Role-based access controls limiting access to personal data to authorised personnel with a legitimate operational need.
• Continuous monitoring for unauthorised access attempts, unusual session behaviour, and anomalous transaction patterns.
• Regular security assessments and vulnerability management procedures.

Despite these measures, no transmission over the internet or electronic storage system can be guaranteed to be completely secure. If you have reason to believe that your account has been compromised, please contact our support team immediately via the live chat function.

7eleven777 uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences, maintain session state, and analyse usage patterns. The following cookie categories are used:

• Strictly Necessary Cookies: essential to the functioning of the Platform, including session management and security token validation. These cannot be disabled without affecting core functionality.
• Functional Cookies: store your preferences such as language settings, display preferences, and previously used payment methods to improve your experience across visits.
• Analytics Cookies: collect anonymised or aggregated data on how users navigate the Platform, which pages are visited most frequently, and where users encounter difficulties. This data assists with platform improvement.
• Security Cookies: support fraud detection and abuse prevention by identifying unusual access patterns or suspicious device behaviour.

You may control non-essential cookies through your browser settings. Please be aware that disabling certain cookies may affect the functionality of the Platform. Continued use of the Platform following notice of our cookie practices constitutes acceptance of strictly necessary cookies.

Subject to applicable law and any overriding legitimate interests, legal obligations, or operational constraints, you hold the following rights in relation to your personal data processed by 7eleven777:

• Right of Access: you may request confirmation of whether we hold personal data about you and, if so, obtain a copy of that data together with information about how it is processed.
• Right of Rectification: you may request correction of any inaccurate or incomplete personal data held about you. Requests to update account information can often be processed directly through your account settings.
• Right of Erasure: you may request deletion of your personal data where it is no longer necessary for the original purpose, where consent has been withdrawn, or where processing was unlawful. This right is subject to overriding legal retention obligations.
• Right to Restrict Processing: you may request that we limit how we use your personal data in certain circumstances, such as where its accuracy is contested or where you object to processing.
• Right to Data Portability: where processing is carried out by automated means and on the basis of your consent or contract, you may request a copy of your data in a structured, commonly used format.
• Right to Object: you may object to processing based on our legitimate interests, including profiling and direct marketing.
• Right to Withdraw Consent: where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact our support team through the live chat available on the Platform or by writing to [email protected]. We aim to respond to all rights requests within 30 calendar days. Complex requests may require additional time, in which case we will notify you accordingly.

7eleven777 is strictly intended for individuals aged 21 years and above. We do not knowingly collect or process personal data from individuals below the age of 21. Age verification is a mandatory component of the KYC process.

If we become aware that personal data has been collected from a person under the age of 21 without proper parental or guardian consent, we will promptly close the account, delete the associated data, and decline or reverse any financial transactions. Any winnings accrued on an underage account will be forfeited.

If you have reason to believe that a minor has registered an account on 7eleven777, please contact our support team immediately so that we may take appropriate action.

7eleven777 may update this Privacy Policy periodically to reflect changes in our data practices, applicable law, or operational requirements. When material changes are made, we will notify registered account holders through a prominent notice on the Platform homepage or by direct communication to the registered email address.

The "Last Reviewed" date at the top of this document will be updated each time the Policy is revised. Continued use of the Platform following the effective date of any amendment constitutes your acceptance of the updated Policy. If you do not accept any changes, you should cease using the Platform and contact support to request account closure.

For all enquiries, requests, or complaints relating to this Privacy Policy or the processing of your personal data by 7eleven777, please reach us through the following channels:

We are committed to resolving privacy-related concerns promptly and transparently. Where you believe your concern has not been adequately addressed, you retain the right to raise the matter with the relevant data protection authority in your jurisdiction.